HP Optimost

HP Optimost empowers you to deliver more engaging and profitable websites and digital marketing campaigns by optimizing your online presence. Delivered through a hybrid model of managed services and self-service tools, HP Optimost enables you to test with confidence when the stakes and complexity are highest, and immediately when speed is of the essence.

Get started improving elements of your marketing campaigns to attract the highest value audiences. You can identify optimization opportunities, discover the range of potential improvements, and test changes to deliver websites and campaigns that bring a proven conversion lift, increased sales, and engaged customers. HP Optimost customers can also identify and serve customer segments with unique content that maximizes customer value for each segment.

Our managed services team helps customers:

  • Develop testing strategies, roadmaps, and organizational support, based on customer needs and our proprietary website optimization maturity model.
  • See the art of the possible by identifying the most promising changes most likely to improve lift, revenue, or engagement, and use customized multivariate or A/B/n testing to identify the best options, especially when stakes and complexity are highest.
  • Segment customers and target the best content to each segment.

Our SaaS platform:

  • Makes it easy to quickly create and run A/B/n tests at scale to further refine the long tail of pages across their online properties through an easy to use, intuitive interface.
  • Presents results of the entire testing program anytime/anywhere.