As marketers widen their reach by engaging customers over more channels, the need to analyze Big Data and create personalized experiences has become a top priority. In fact, Gartner recently stated that 9 out of 10 companies will compete primarily on the basis of customer experience. But using traditional products to gain insight from big data can be challenging, as many can only “see” certain pillars of data or only certain formats, take too long to produce meaningful results, or are resource-intensive.
HP Digital Marketing Hub eliminates these hurdles by enabling you to quickly turn your Big Data into insights that you can use to drive better decision-making, streamline your digital marketing activities, and perform advanced multichannel analytics. With HP Digital Marketing Hub, you can create real-time, personalized customer experiences based on deep insight into their cross-channel behavior.
Get a complete picture of the customer: Combine transactional data such as CRM, purchase history, web analytics, and email metrics with human-friendly data such as call logs, emails, social posts, and comments, to get a holistic view of the customer using an intuitive dashboard.
Get real-time customer insight: Use advanced analytics to identify key customer segments and attributes for specific KPIs, all delivered in real time and without the need for technical expertise.
Leverage the HP Haven Big Data platform: Get superior analysis and insights on a massive scale, combining any data source, structured or structured, in real time and in a secure environment.
Understand the entire customer journey: Turn disparate data from different channels into a single view of the customer, mapping relationships between channels to understand their influence on the customer journey.
Create multichannel personalized experiences: Instantly identify offer positioning and messaging that resonates for specific segments, and increase conversions by automatically creating multichannel experiences using similar content.
Improve your channel strategy: Apply advanced algorithms specifically geared towards digital marketing problems to optimize your channel strategy so you create the best customer journey for selected KPIs.