The information transformation

We are witnessing an explosion in the scale and diversity of data. Information is generated, shared, and received faster and in more forms than ever before.

This abundance of data brings new challenges and new opportunities, and frames every interaction we have with our customers. But traditional enterprise technology is not equipped to deal with this new class of information—we need new tools to turn big data into differentiated, personal customer experiences.

The new style of customer engagement

There is a profound shift in the landscape of customer engagement. New classes of information. New opportunities. New challenges.

Customer expectations have changed, and engagement is no longer a one-way street. You have to be where your customers are, across every channel, delivering dynamic, personal, and persuasive customer experiences. HP Marketing Optimization helps you to deliver superior customer experiences so you can:

  • Increase revenue
  • Drive higher conversion rates
  • Attract and retain customers
  • Reach new market segments
Find out what you can accomplish

Your customer engagement toolbox

HP Marketing Optimization offers a range of unmatched technology—a single suite of apps designed to work together to help you deliver compelling and consistent customer experiences across every channel.

  • HP Exstream
  • HP Digital Marketing Hub
  • HP TeamSite
  • HP MediaBin
  • HP Qfiniti
  • HP Explore
  • HP Aurasma
  • HP Optimost

Upgrade your experience with tools to better understand and engage with your customers and deliver experiences that translate into measurable business outcomes.

Learn more about HP Marketing Optimization products